Empathy partners with New York Life to support families after loss


Empathy, a platform helping families navigate the logistical and emotional journeys they face after the loss of a loved one, today announced a conceptual partnership with New York Life1, the most trusted mutual life insurer. tall2 and the most admired3 in America.

Empathy’s user-friendly digital companion mobile app is now available to New York Life beneficiaries and supports the insurer’s commitment to providing financial peace of mind as well as grieving resources.

The loss of a loved one often leaves families in mourning and distress, not only because of the loss itself, but also because of the logistical challenges that come with it. In the weeks and months following a disaster, these families spend an average of over 500 hours dealing with immediate needs, such as arranging a funeral and validating a will, as well as long-term processes such as cancellations. account, estate administration, benefit claims. , and cleaning the property.

Combining technology and human support, the Empathy app helps simplify end-of-life bureaucracy, minimize tedious tasks, and automate the processes involved in administering an estate, freeing up families to deal with the emotional repercussions and be there for each other. Empathy also offers human support to provide users with both emotional and practical assistance, creating a hybrid experience to help families navigate settlements and grieving.

“This work with Empathy as a concept partner continues New York Life’s long tradition of innovating on behalf of our policyholders and their loved ones,” said Sean Madgett, Business Development Manager for New York Life Ventures. “We strongly believe in the role that trusted human advice, backed by technology, plays in ensuring long-term financial security and peace of mind. There is a significant opportunity to embrace new technologies like Empathy, designed to help families put their love into action.

“We are proud to partner with New York Life to support the company’s beneficiaries in times of need,” said Ron Gura, CEO of Empathy. “Empathy’s main mission is to protect families during a loss and we are proud to provide a technological solution that supports them every step of the way in the grieving process. There is no doubt that logistics are made difficult by grief and grief is made more difficult by logistics. Technology can ease the burden.

1Empathy is not affiliated with New York Life.
2Based on income reported by “Fortune 500 ranked in Industries, Insurance: Life, Health (Mutual)”, Fortune magazine, 2/6/2021. For the methodology, please see http://fortune.com/fortune500/.3 As reported by the “Fortune 2021 Ranking of the World’s Most Admired Companies in Insurance (Life & Health)”, Fortune magazine, 2 / 1/2021. For the methodology, please see https://fortune.com/franchise-list-page/methodology-worlds-most-admired-companies-2021/.

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