Changing the Conversation Around Hearing Loss: Soundly Launches First-Ever Hearing Health Marketplace

LOS ANGELES–(BUSINESS WIRE)–Today, Soundly, the first-ever hearing health marketplace, launched an online platform to modernize the way consumers shop for hearing aids. The platform is designed to help consumers find products, compare prices, and access the most robust and user-friendly database of audiologists online.

About one in 10 people in the United States suffer from hearing loss and wait an average of 10 years to purchase hearing aids, in part due to a long and difficult research process, a confusing price structure and stigma which surrounds it. Soundly aims to dramatically change that by helping consumers find the help they need to use modern, user-friendly technology.

“At 30, I received my first pair of hearing aids after becoming aware of my own hearing loss nearly two decades earlier,” said Blake Cadwell, CEO and Founder of Soundly. “After the pandemic and widespread mask-wearing took away my ability to read lips, I was forced to take my hearing loss seriously. What I found when I started my research was a jumble of information that was confusing and intimidating to navigate. My goal with Soundly is to provide people with hearing loss a unique online experience with clear, simple pricing and access to the strongest, friendliest network of licensed audiologists. When I searched for hearing aids, I had over a dozen tabs open. Soundly brings this experience together into one easy-to-use site experience. »

Soundly shines a light on a national issue and delivers a unique customer experience that is radically changing the way people access hearing care. As a one-of-a-kind company, Soundly hopes to be part of a solution to make it easier for people to access care and eliminate the stigma associated with hearing aids.

Soundly is the only place consumers can compare and shop over-the-counter and prescription hearing aids side-by-side. Customers report that Soundly’s pre-negotiated pricing on prescription products saves 20-40% off retail prices, making it the easiest and fastest way to buy and to save.

“Soundly provides a digital experience that speaks to the modern consumer of hearing care,” said Dr. Ben Thompson, audiologist and founder of Treble Health. “Independent hearing aid reviews have always been hard to come by for consumers and Soundly is helping to change that. This kind of transparent, audiology-supported marketplace will be even more important as new OTC Hearing Aid Act products become available in late 2022.”

This innovation is especially important now that Millennials and Generation Z are more exposed to hazardous sound levels than any other generation before. Today, one in five teenagers will experience some form of hearing loss – a rate about 30% higher than 20 years ago. By 2050, it is estimated that 700 million people will have disabling hearing loss (one in 10). It’s especially crucial now that Congress is aiming to pass legislation to make over-the-counter hearing aids more accessible.

While Soundly serves everyone, the UX is designed for millennials and Gen Z, with fresh, colorful branding and an easy-to-navigate direct-to-consumer customer journey.

About Soundly

Soundly is the first-ever hearing care marketplace that helps consumers find products, compare prices, and connect to care with the strongest, most consumer-friendly database of licensed audiologists. Make finding the right hearing aids (prescription and over-the-counter) simple, transparent and de-stigmatized.

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